Website Design - Basic Fundamentals

What is a Website?
1) A Web site is a collection of information about a particular topic or subject. A Web page consists of information for which the Web site is developed.

2) Collection of HTML files that reside on a web server and present content and interactive interfaces to the end user in form of Web pages.

Designing of a website/web page starts with concept. But what exactly is concept?

Concept is an Idea, a visual approach through which we communicate with the people who visit our website. Concept is everything, Overall look, content and the structure of the website.

Concept is decided recognizing the Target-Audience. Target audience is the type of people who visit any particular website. e.g.:

• Like if we are a software company, Our visitors would be our clients, any other software company or people willing to switch the job. So considering the above points and the interest of our visitors, we would design our website that would appeal to our target audience. The website should have very professional look, highlighting the services of our company, informative and providing the links considering their interests.


• And if we are a brand of Clothing, our target audience would be people from fashion industry and mostly youngsters. So considering our target audience the look of our website MUST be very trendy, interactive, up-market and vibrant. The focus of the website should be products, their information and the price

That is how the concept of website depends on the subject.

After concept the second point that a web designer has to take into consideration is “colors”. Colors play an important role in any design. But use of colors in web industry is the matter of

• trend, e.g. in the early stage of web designing, designers used to use light and soothing colors,


• and subject of the website

Colors create the mood of the website. We all know the significance of colors and which color represents what, Following are the sets of the colors- most commonly used-
1) Corporate colors- Grey, black, sky blue, dark blue, light yellow.
2) Masculine colors- Blue, any shade of grey and black, white.
3) Feminine colors- Pink, Lavender, white.
4) Kiddy colors- Bright shade of any color.
5) Foody colors- Green- Yellow – Red.

Third area of web page designing is Layout.
Layout is the structure of the content on web page. Deciding layout is deciding the area of content. Remember the designing rules that we have been taught in college days?

Golden Point- It is the basic rule.

Even if you dont remember, Just take out pencil and paper and scribble out as many layouts as you can for your content and choose the one which is most attractive and applicable for your website.

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