Google News - How does it work
How do these articles appear - Google gather these articles by
1) Crawling,
2) Grouping and
3) Ranking them
1) Crawling:
- Discover crawls - Google bot visits your URL more than once, so that it can show you updated content.
- News site maps - What are the benefits of submitting a news sitemap?
It provides greater control over which of your articles appear on google news. Furthermore, it allows specification of meta information for each individual articles -
a) Publication date
b) Keywords - Robots.txt file - Robot.txt file will help you with -
Which article you want Google bots to crawl or which document you want to exclude from crawling.
2) Grouping - Grouping is done according to:
- Individual article content
- By region
3) Ranking - Google rank stories by Aggregate Editorial Interest
- Story Ranking - how important do editors think the story is?
A small story has a small effect on publishing activity, whereas A big story causes rapid, independent, publishing activity worldwide. - Article Ranking -
a) Fresh and New - Recent, substantial, original and focused on the topic
b) Duplicate and Novelty Detection - Credit to Original and Novel content
c) Local and Personal Relevancy - Weighted by section and story and more credit to local sources
d) Trusted Sources - Boosts for trusted sources for each edition and section via various signals
Best Practices for better results for News Search-
- Unique, permanent URL with atleast 3digits - if you dont have 3 digits in your news URL then best is to submit to news sitemap
- Dont breakup article body
- Put dates between Title and the body
- Titles Matter - Good HTML as well as article title
- Separate original content from press releases
- Publish Informative and Unique content
Labels: crawling, Google news, google ranking